VentureBeat is reporting that Spotify knows your listening habits...and more.
Spotify vice president of North American advertising Brian Benedik said that thanks to its requirement that every user — paying or non-paying — sign in to use the service, it collects an “enormous amount of data on what people are listening to, where, and in what context. It really gives us insight into what these people are doing.”
Benedik explained that thanks to the data it has on its users, both from those who register directly through the service and from those who sign in using Facebook Connect, it knows a lot about users’ age, gender, and location. “All that first-party data is wonderful,” he said. “We can follow a listening from the desktop to” other devices.