Motörhead have announced the nationwide launch of their Röad Crew Beer. More details were shared in a press release:
“Another town, another place! Beer drinkers and hell raisers get ready, because your lifestyle is about to get the ultimate recharge with the nationwide release of Motörhead Röadcrew Beer via BevNomad and Motörhead, which is now available for direct shipping to consumers in 45 states through the official online store.
For more than five decades, Motörhead’s loyal fans have proudly flown the flag for the band’s fierce and unapologetic way of life, and thanks to their relentless music and iconic imagery, Motörhead’s legacy sees whole new generations of fans discovering their relentless power and amazing, iconic, and historic art. Now, through Motörhead Röad Crew Beer, fans across the United States have a new way to celebrate that connection.
For the first time, fans nationwide can build customizable 12-packs featuring collectible cans inspired by Motörhead's iconic album artwork. Mix and match favorites including Ace of Spades, The World Is Yours, and future limited-edition releases, creating a collection that celebrates the band's rich visual history as much as its music. And in the best of unions, collectors can own these officially licensed pieces exactly as they were intended: filled with the award-winning beer inside. Available in both a rich, malt-forward English-Style Amber Ale and a crisp Czech-Style Pilsner, each release pairs premium craft beer with artwork that represents another chapter in Motörhead's enduring story.
‘From the beginning, this series was created to celebrate Motörhead's legacy through collectible artwork and great beer,’ said Steve Kwapil, CEO of BevNomad. ‘Making Röad Crew available to fans across the country means more people can enjoy a small piece of that legacy while celebrating one of the greatest rock bands of all time.’
The Röad Crew collection is designed to continue evolving. New releases will roll out throughout the year, giving longtime fans and new collectors additional opportunities to celebrate the band's history and build a collection that honors Motörhead's lasting impact on rock culture.
Fans can shop the complete collection and build their own custom 12-pack today at DrinkMotorhead.com.”