King 810 have shared an official video for their new song “SIMULACRA SIMULATING.” That track is from their new album, “K9: La Grande Mort or SILENCE OF GOD,” which will be out on November 27. Vocalist David Gunn said the following about the single:
“French theorist Jean Baudrillard said we live in hyperreality now — nothing but simulations of things that never had an original. ‘SIMULACRA SIMULATING’ is about testing that theory against the one thing that refuses to be fake: What it actually feels like to love someone. Everything around us might be a copy of a copy. This song is about how love still gets through anyway — how something real can grow out of a world built entirely out of simulations. If Baudrillard’s right and none of this is real, then love is the glitch. It’s the one thing hyperreality can’t actually simulate.”