Hot Milk have shared an official video for their new song “90 Seconds To Midnight.” That track will appear on their new album “Corporation P.O.P,” which is set to be released on June 27.
Han Mee said the following about the single:
“The doomsday clock is nearing midnight and this frantic song sets the mood for the oncoming nuclear winter… We wanted to punch you proper in the face with this, this balls to the wall little riffy boy comes bounding at you relentlessly. Lyrically we took inspiration from 17th century philosopher Rousseau and the poet John Betjemen with his poem ‘Slough’. Rousseau set out that humanity would never be free as we create our own shackles. In this case, we’ve created our own demise. Where as Betjemens poem takes this notion of demise and laughs at it, inviting the nukes in “come friendly bombs”…. Let’s set the gaff on fire and start again.”
She also commented on teaming up with Frank Skinner for the music video:
“His background with Room 101 (an Orwellian nod) and the fact he wrote Three Lions was a perfect fit for this bleak albeit tongue-in-cheek look at the state of the world from the grey filter of Salford.”
Jim Shaw also added the following about the album:
“‘Corporation P.O.P’ is a flurry of thoughts, feelings, ramblings from the afters n questions about where we’re at right now in England, the further western world and emotionally. It is an entry from the perspective of us lot who live a dichotomy of months in faraway lands and then experience the sudden grounding of returning home to Salford. It’s hard not to compare, contrast and try to understand. P.O.P = Payment of Pain. We all must live with the burden of modernity and this pain has been commodified; we all must pay. Corporation pop itself is a term Han’s grandad used to refer to the water supply, something that runs throughout all our homes, just as current events run through us all.”