Asking Alexandria have signed a new UK deal with Better Noise Music and are currently working on new music. Better Noise UK President Dan Waite commented:
“Today we welcome Asking Alexandria into the Better Noise Music label, and we are thrilled to join them on the next chapter of their musical journey. The fact that Asking Alexandria are from the U.K. with a worldwide audience, gives us the opportunity to deepen their strong connections with fans on both a local and international level across Better Noise Music’s global offices. As a global touring act they have over one billion cumulative streams and views, and we look forward to building on that success.”
Guitarist Ben Bruce added:
“We are all extremely excited to be part of the passionate team at Better Noise Music. Over the past ten years, we’ve been so grateful to connect with fans all over the world. While we’ve concentrated particularly on our North American fanbase in the past, our goal for the future is that our music and live shows become more accessible to audiences on a global scale.
That is why we jumped at the chance to sign to Better Noise. Working with the team out of the label’s UK branch gives us the opportunity to be more connected as a band to our home country, while simultaneously working with all of their international offices to reach our goals.
We are all extremely proud to hail from England and getting back in touch with our roots is something that is beyond exciting to us. We are more focused, more driven and more determined than ever before. Thank you to everyone who has helped us and supported us over the years. It truly means the world to us. Here’s to the future.”