There are some things in the world that are universally beloved, and one of those is music. However, there is far more to it than just existing as a form of entertainment, instead, it can actually be a very powerful tool when it comes to ensuring commercial success across varying industries. If you're wondering how exactly it can be leveraged strategically, make sure to keep reading as we’ll address it below.

The Uses of Music in Various Industries

Depending on the industry, you'll notice that some genres and types of music are preferred over others. For example, in advertising, you'll notice catchy jingles are preferred, due to the fact that they can easily become earworms. In turn, this will cause brands to be more memorable and potentially increase sales, as viewers will be essentially stuck thinking about them thanks to their persistent jingle.

In gaming, we can see that the music used is meant to enhance the vibes of the game played. For instance, if someone opts to play slingo online via a casino platform, the tracks used often suit the tempo of the game. The fast-paced blend of slots and bingo, uses upbeat music to match its energetic gameplay, enhancing immersion during spins, number matches, and bonus rounds.

Apart from this, we can also see how in the culinary world, music can be used to add to the ambience of the establishment and entice the right crowd. A fine dining restaurant may choose to go for classical or jazz music to attract a classier clientele to enjoy their refined meals. While an American classic diner will choose to lean into more old-fashioned songs from the 50s and 60s to match with the era, once again improving upon the experience of their patrons who’ll instantly know what to expect simply from the tunes played.

The Effect of Music on Commercial Success

So we can see that music can be effectively used as a tool across vastly different industries and for very different reasons. But let’s take a bit of a deeper dive into its effect on the bottom line. Let’s start by discussing the connection between music and our cognitive function, more specifically our memory. This medium can help people both remember old memories and store new ones. As such, music can be a powerful way to make your brand more memorable, with a reminder of your products just one tune away.

This brings us to the fact that consumers can form a positive connection between music and a set product. Thus, music can be leveraged for further commercial success. As an example, the soundtracks used in a beloved TV show or movie could be capitalized upon through streaming or utilized to attract an audience to a spin-off or sequel. To round this list off, we'd like to mention that music can also impact us physically, such as by increasing energy levels. This can be leveraged in a few different ways, such as energetic tracks being used in gyms to improve upon the performance of gym-goers. This would automatically create the association that one exercised better at the fitness center than at home, increasing the odds of a person renewing their membership.

It’s clear that there is more to music than meets the ear. It can shape our experience and change our perceptions as consumers in multiple different indirect ways. So the next time you hear any tune whilst you're out and about or online, take a moment to appreciate the work done to ensure that the music chosen is perfectly paired with whatever activity you're engaging with.