Nintendo has announced the discontinuation of its Club Nintendo program. View their statement below after the jump.

Dear Club Nintendo Members,

Thank you for your continued loyalty to Nintendo.

We launched Club Nintendo 6 years ago in North America, and we’re grateful for all of the feedback that our members have provided on your experiences with our products.

In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years.

We will share details about our new program at a later date. For now, please see the schedule below for information on the discontinuation timeframe for Club Nintendo.

All Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February. In addition, as a small token of appreciation for your loyalty, all Club Nintendo members will receive a free download code for Flipnote Studio 3D in February 2015. Please visit here for information on the software and how to get the download code.